If you haven’t heard of Arcelik refrigerators, don’t feel too bad. This isn’t a brand name you hear too often when it comes to American or Far East Asian markets, but the Arcelik Company is a Turkish based company that specializes in home appliances and sells heavily in the Middle Eastern and Asian markets, even expanding recently into Russia. Founded in 1955 in Istanbul, Turkey; this company has a long history of producing durable goods and various consumer appliances to their markets.
The modern standing of Arcelik refrigerators is impressive, as the parent company is considered by sales volume to be the third largest provider of home appliances in Europe, behind only Electrolux and Indesit. There are two main brands from this company, with Arcelik being one and Beko being the other. While Arcelik might get a lot of attention, it’s also important to know that they’re not the company all the way at the top. Arcelik is owned by Koc Holding, Turkey’s largest industrial service group.
A brief history of Arcelik
The first appliance Arcelik produced was actually a washing machine, made in 1959. The first model of refrigerator came the very next year in 1960. The company continued to expand, bringing out new models and continuing to produce inexpensive but reliable home appliances for every part of the home. 1999 was a major reorganization year, and the merger of Beko and Arcelik happened in the wake of some major changes. Plants were opened in other countries like Romania, Russia, and China to increase its reach into other markets.
In modern times, when it comes specifically to the refrigerators produced the two largest Arcelik refrigerator plants are currently located in Eskişehir, Turkey and Kirzhach, Russia, respectively, although the plant in Russia also produces washing machines.
What’s the future?
While no one can ever predict the future for sure, Arcelik is not only one of the largest manufacturers of refrigerators and home appliances in Europe, but their creation of plants in China and Russia show every intention of continuing to expand and refusing to just stand pat. In addition, the gaudy sales numbers make it very unlikely that the company is going to crash any time soon. People will continue to need reliable and affordable household appliances, and this company isn’t going to cut them out of production any time soon.
There’s every reason to believe that as long as this company keeps doing what they have been that Arcelik refrigerators will be around for a long time to come.
Originally posted. June 21, 2011