How Cold Should A Refrigerator Be?

From food storage to cooling down a summer drink, it is a refrigerators job to keep your food icy and fresh. Many do not know exactly how cold a refrigerator should be. Your fridge’s temperature shouldn’t be something unknown, though. Proper cooling is vital to making sure that your food is safe for your family to eat. So when checking up on proper fridge temperature, take a look at the following tips.

The Ideal Temperature

First and foremost, making sure your fridge is at proper temperature is the key to having a well-running appliance. So exactly what temperature should a fridge be? Your fridge should be cooling food anywhere in between 36 and 40 degrees Fahrenheit (2.2 to 4.5 degrees Celsius). How do you test this? Use a probe thermometer to gauge the temperature of the inside of food that has been sitting in your fridge for at least 24 hours. Another technique is to place a standing thermometer in your fridge, also for a days time.

Food Safety

While the correct fridge temperature is important, keeping food fresh and safe is the main goal. The Food and Drug Administration defines the Danger Zone between temperatures of 41 and 135 degrees Fahrenheit (5 and 57 degrees Celsius). In this temperature range, bacteria on food is allowed to grow uncontrollably. Thus, keeping food out of this zone is imperative. If you test the temperature of food in your fridge that is out of the safe range of temperature, take action! Turn your fridge to a cooler setting and discard contaminated food. If your food is below the recommended 36 degrees Fahrenheit, you may have another problem. Food kept close to or below freezing will begin to spoil faster. Indications that your food has been kept too cold include:

  • Veggies: When kept too cold, veggies will wilt and brown. Often, frost bitten veggies will become soft, also covered in a gel-like film.
  • Meat: These foods will turn brown around the edges and become spoilt if kept in between the freezing and the proper holding temperatures.
  • Sauces: Sauces will freeze, causing little to no problems. For some sauces, though, thawing may change the taste and texture (such as sour cream).

While most food is unaffected by being too cold, keep in mind that food kept in the Danger Zone could house bacteria harmful, and even deadly, to your health. If you are unsure about a certain food product, the best bet is to simply throw it out.  Knowing what should the temperature be in a refrigerator can prevent problems with food going bad.

Keeping Your Fridge Cool

Some helpful tips to keeping your fridge cool will not only increase the safety of your food but can also decrease your electricity bill. First, make sure that all sealants are shutting properly. An open sealant can leak cold air, causing your fridge to run more often than usual. Also, make sure that all coolants are properly maintained by checking for any leaks or cracks in fridge hoses or lines. Last of all, check and make sure that your fridge doors are level and closing correctly.

A Safe, Cool Refrigerator

Keeping your fridge cool is vital to maintain proper food safety. So if you are unsure of how cold a refrigerator should be, take a thermometer and check food that has been in your own fridge for at least 24 hours. Always discard food that has been kept in the Danger Zone to ensure you and your family’s safety.

Originally posted. June 7, 2011

Refrigerant Gas

Refrigerant gas is used in various applications.  Freezers, refrigerators, air-conditioners – and yes, even many heaters – make use of refrigerant gas to operate.

Refrigerant gases are chemicals – sealed within appliances such as fridges –which are condensed at relatively high pressure but have low evaporation points. By continually passing through a cycle of evaporation and condensation of the gas – all within a sealed loop – heat is removed from the air where the refrigeration cycle is occurring.  This results in a net cooling of the fridge, freezer or air-conditioned area.

Many refrigerant gases are rather controversial as they have been implicated first in releasing ozone destroying chlorine, and more recently is being contributors to global warming.

Different Refrigerant Gases

Hydrochlorofluorocarbons (HCFC) such as R-22 – more commonly known as Freon – were long the go to choice for refrigerant for heat pump and A/C systems.  In recent times however R22 is being phased out in favor of products that contribute less to ozone depletion.  Today purchasing HCFC-22 (another name for R-22) is very expensive, and it may only be used for servicing old equipment.

R-410A is one of the more common A/C refrigerants that have come to replace R-22.  This hydrofluorocarbon (HFC) is ozone friendly, but still –like R22 – does contribute chemicals which are net contributors to global warming.  R410A is easily available these days, and is frequently sold with branding names such as Puron®, Forane 410A®, SUVA 410A® or GENETRON AZ-20®.

Another commonly used refrigerant outside of the United States is R-407C.  This refrigerant gas sees a lot of use in Europe, and unlike R410A – which operates at much higher pressures – is suitable for R-22 retrofits.

R-12 was another chlorinated refrigerant – primarily used in automotive A/C and in small refrigerators – that has also been phased out due to the negative effects it had on the ozone layer.  Phased out in the late 1990s, it has largely been replaced with R-134A.  Tetrafluoroethane – the chemical name for R134A refrigerant – is often referred to as Suva 134aA, HFC-134A and Genetron 134A.

Ammonia (R-717) is another common – if old school – refrigerant.  R717 has been used in industrial scale refrigeration plants for well over 100 years, and is considered relatively efficient and environmentally friendly.  Many low budget automotive refrigerators make use of Ammonia absorption cycle technology.

Propane is another refrigerant gas that has gained popularity in recent times.  Very pure propane has a lot of potential as a substitute in older systems originally designed for use with R22 refrigerant gas.  It does have limitations however, as it can be flammable in the wrong conditions.

Originally posted. April 13, 2011

Sub Zero Refrigerator Prices

Sub-Zero refrigerator freezers are amongst the most expensive kitchen appliances readily available to residential buyers, and Sub Zero refrigerator prices reflect this – as will be shown below.

Despite this the reviews of the Sub-Zero preservation line show them to be very popular with well-heeled homeowners seeking to build their dream kitchen.  Their attractive features include dual compressors and dual evaporator coils as part of their dual zone refrigeration technology.

PRO 48 Refrigeration

The Sub Zero PRO 48 is one of the premium fridge freezers available, and is considered by many to be the best of the Sub-Zero appliances available.  This refrigerator has almost every imaginable feature under the sun, and is priced accordingly. As a bonus, with a wattage requirement similar to that of a 100W light bulb this is a remarkably energy efficient refrigerator.

The 648PRO – pictured on the left – has a beautiful steel finish.  Also available it the 648PROG glass door model – pictured on the right – which offers a handsome combination of steel and glass door. This particular model is built very substantially, the refrigerators shipping weight of 875lbs makes it one of the most solidly built kitchen appliances around – but take care it is not too heavy if you plan to install it anywhere but the ground floor.

This high-end Sub Zero fridge has a correspondingly high price.  While the price of sub zero refrigerator freezers vary over time, you will not find the price of the PRO-48 and PRO-48G to be not less than $15,000 dollars.

Built-In Refrigerator

There are several different Sub-Zero cooling appliances available that can be built-in to a kitchens décor.  Those seeking a sub zero freezer only can opt for the All Freezer BI-36F model, which can usually be found for 5500-6500 dollars, depending on the trim selected.

Homeowners seeking a dedicated Subzero fridge which does not assign capacity to freezer duties can select from the Sub-Zero All Refrigerator range; these include the BI-36R product line.  The BI36RO wooden overlay model generally sells for about $5000 with a wood overlay, while the more upscale BI36RSTH/BI36RSPH stainless steel versions list for a little over $6000. As you will see, you can choose nearly all Sub Zero refrigerator and freezer models with either a wood panel or metal finish.

The BI-36RG, a similar unit with a glass front, sells for a little more. The flush insert BI36GO for just over $6000 and the stainless BI36RGSTH/BI36RGSPH for close to $7000.

Also available are over-and-under Sub Zero refrigerator built in freezer units.  The BI-30U and BI-30UG are 30 inch wide unit are suitable for those needing a narrow Subzero fridge, and products in this lineup range in price from $6500 to $8500 depending on the options chosen.  Those with a little more space have the options of the BI-36U or BI-36UG,  similarly configured models that are 36 inches in width; research indicates pricing on these Sub-zero models will be somewhere in the $7000 to $9000 window.

Sub-Zero Side-by-Side built-in models are available in three different widths.  The BI-36S, BI-42S and BI-48S have widths – as the model numbers suggest – of 36 inches, 42 inches and 48 inches respectively. The smallest of these – the BI36SO 36″ Sub-Zero side by side – sells for about $7000, or $8000 when finished with stainless steel (model BI36SSPH). For the wider 48″ BI48SO expect to be quoted something closer to $8000 for the flush inset model, or $9000 for the stainless BI48SSPH.

Also available in the larger sizes are the BI-42SD and BI-48SD models that offer ice and water dispensing capabilities through the Sub Zero fridges door, which sell for just a little under $10000 each.

Many consider these particular Sub Zero refrigerator reviews to reflect their opinion that these are the ultimate appliances for upscale kitchen remodels.

Integrated Refrigeration

A buyer seeking a built-in design that integrates into the kitchens décor has a number of Sub Zero integrated refrigeration options to choose from.

Starting with the All Freezer options there are some very narrow freezer column units available – the IC-27FI and 700TFI – which are only 27 inches in width, and sell for around $6000.  If more space is available, the 36 inch 736TFI is a larger Sub-Zero All Freezer option that costs a little under $7000.

The Sub Zero All Refrigerator line includes some similarly configured refrigeration models.  There are two 27 inch refrigerator column models – the IC-27R and 700TCI for $6000 – plus the 36 inch width 736TCI. The Sub Zero fridge price point for these two models is about $7000 also.

Shoppers seeking a combination unit have the choice of the 27 inch 700TCI or the 36 inch 736TCI Sub-Zero Refrigerator/Freezer options. Many people favor the look of a Subzero refrigerator of the counter depth style over the other choices out there.

Sub Zero Wine Storage

Sub-zero also manufactures a variety of high end wine refrigerators.  On the small end are the tiny 424 Wine Storage cooler – available both built-in and free-standing – and the 2000 dollar 315W Wine Storage – a very narrow appliance at only a little over 15 inches in width.

As well as these. Sub Zero also manufactures some full height wine bars.  These include the 27 inch 427 and 427R Wine Refrigerator units which sell for roughly $6000 dollars , and the attractive 30 inch WS-30 Wine Storage appliance.  This model will likely set a buyer back between $5500 and $7000 dollars, depending on whether the WS3oO overlay of WS30STH stainless steel version is selected.

Undercounter Refrigeration

The Sub-zero range includes several 24 inch under counter refrigeration solutions.  These consist of the UC-24BC Beverage Center, the $1700 UC024R All Refrigerator, the UC-24C Refrigerator/Freezer and the $2500 UC-24RO Outdoor Refrigerator.

Also available in the firms under counter fridge line-up are the 27 inch wide 700BC(I) Combination Drawers, 700BF(I) Freezer Drawers and 700BR Refrigerator Drawers models at $3500; plus the tiny 15 inch wide Sub-Zero UC-15I Ice maker which can likely be found for less than $3000 depending on if an outdoor model or drain pump is chosen.

Sub Zero Refrigerator Prices

Unfortunately, Sub Zero refridgerator prices are held close to their chest.  Subzero prices and policies reflect the pricing model of many high end appliance manufacturers – namely that if you need to ask about Subzero pricing you quite likely cannot afford it. Sub Zero prices refrigerator freezers very high indeed. Please note that while we are fans of their products, here at we do not sell them – so do not have access to exact prices. However, the numbers provided above are our best estimates of late-2011 prices based on considerable research; the Sub Zero refrigerator dealers will let you know the prices they are willing and able to sell for.  These figures should just be considered rough guidance for the planning stage of your purchase.

There are many reasons that the Subzero refrigerator collection is able to successfully command the price premium it does.  First of these is the brand.  Sub-Zero and Viking are probably the leading kitchen appliance brands sought out when wealthy shoppers undertake a no holds barred kitchen remodel.  The prestige associated with the brand can also offer a bump to a homes resale value, something lesser premium brands may not offer. Secondly, Sub zero refrigerator reviews are often found in high end interior decorating magazines, which only adds to their appeal.

A family owned and operated business, Subzero/Wolf has been able to avoid commoditizing its products.    By thinking in the long term the firm maintains the value of its brand.  All of the Sub-Zero preservation products are manufactured and inspected in factories within the United States, which allows the company to closely monitor quality.  All of this means that it is not common to find Sub Zero refrigerators for sale; however, you can occasionally get a discount by taking advantage of rebates when you purchase several different Sub Zero appliances as a package.

One final note, when you invest this much in a refrigerator it is important to take proper care of it.  Use only manufacturer approved Sub Zero parts to maintain your fridge, and have any sub zero repair work done by  a factory authorized repairman  in order to preserve the warranty and maximize the life of your investment.

You should expect to pay thousands for even the most inexpensive Sub Zero appliances and potentially much more for some of their higher-end products; unfortunately Sub Zero refrigerator cost comparisons rarely yield pleasant surprises.  Sub Zero fridge prices being what they are, these appliances are suitable for only the most discerning of customers.

Originally posted. December 9, 2010

Refrigerator Pickles – A Quick and Easy Idea

Refrigerator pickles are pickles that are made by immersing them in seasoning and straightaway refrigerating them. Unlike sour pickles – which are fermented – they are relatively easy to make for do it yourselfers.

The first thing to consider if you are going to prepare a refrigerator pickle batch is the seasonings you will use.  The flavor of your pickles will in large part depend on the seasoning, so it is an important factor in the recipe.

Fridge pickles do not have the properties of canned pickles that make them last forever.  They must be kept in your refrigerator rather than sitting out at room temperature.  While you lose the preservative effect with pickles prepared this way, you do gain an extra crispness to your pickles that many people favor.

While traditionally fridge pickles have been a great way to use leftover cucumbers, many modern chefs used them for all sort of vegetables.  Carrot pickles, onion pickles, beet pickles – almost anything is possible!

You do not need to prepare refrigerator pickles in bulk.  Even if you only have a couple of spare cucumbers, you can easily slice them up, place them in a jar with seasoning, and sit them in the fridge. If it helps think of yourself as brining or marinating the cucumber, rather than pickling; that sounds less intimidating and is probably a more accurate description of the process.



Originally posted. October 11, 2011

Black And Decker Refrigerators and Freezers

It is a surprise to many that Black and Decker refrigerators and freezers are available.  This brand is more associated with power tools and lawn care than refrigeration.  These cheap refrigerators and freezers will never be mistaken for high-end appliances, but they are very good option for people seeking a small refrigerator at a low price.

Black And Decker Fridges

The Black and Decker BCF27 is a 2.7 cubic ft. capacity mini fridge with freezer.  The small freezer compartment is sized to fit an ice cube tray, but little else.  This tiny refrigerator manages to make room in the door for 2-liter soda bottles, quite impressive given its diminutive size.

Black and Decker BCF27

A little larger is the BCF31 3.1 cu. Ft. mini fridge freezer.  The setup of this unit is similar to the BCF27 but also incorporates a can dispenser – the ‘dispense-o-can storage’ system.  The reversible door on this unit makes it easy to install in any location, and it is a great candidate for use as a dorm refrigerator.

A third offering is the Black & Decker NuCool fridge, with a tiny 1.7 cubic foot capacity. Sold at Walmart and Best Buy, these devices are available in a wide variety of bright colors, from pink to purple to blue.  This model is very unusual in that is operates without either a compressor or refrigerant coolant, but the reviews as a whole are very positive.

Black And Decker Freezers

Black and Decker also market some small chest freezers for home use.  The BFD53 has a capacity of roughly 150 pounds of frozen food, and incorporates a security lock to prevent unauthorized access.

The larger BFD70 can hold 200lbs of food, and includes two removable vinyl coated freezer baskets to help keep the contents organized. Both models include an easy access defrost drain suitable for their manual defrost design.

Shoppers with a limited budget looking for serviceable refrigeration and freezer appliances will likely find these Black and Decker fridge freezers a good option.


Originally posted. April 19, 2011

Subzero Prices

Any attempt to research Subzero prices online is difficult.

In this article I provide the key to resolving this issue.

Obtaining detailed Sub-Zero refrigerator prices for comparison shopping purposes is now easy.  A good thing too, as this information is incredibly difficult to obtain. As well as being the Food Preservation Specialists; Wolf and Sub Zero do a good job of preserving the secrecy of their pricing also.

Even in the modern age – with online price comparisons easily available for nearly every product imaginable – the best way to collect information on Sub Zero fridge freezer prices is to visit a showroom or contact a dealer.

You should except to hear some large numbers when collecting prices for Subzero refrigerators.  Part of Wolfs marketing strategy is rather than just being upfront about Sub Zero prices, encourage clients to visit a dealers’ showroom floor before letting them know how much they will have to pay.

Clearly if you are being quoted a price of many thousands of dollars for a Sub Zero refrigerator freezer or Sub Zero wine chiller you are likely to balk.  Actually having the appliance – which to be fair are very appealing to look at – in front of the potential buyer tends to soften the blow a little.

Be careful when collecting Sub Zero pricing information that you do not end up buying something you cannot really afford.  Once you – as a customer – are on the salesroom floor you will be subject to all the normal sales tactics common in the industry.  If you are unsure whether or not you want to actually make a purchase and are not sure of your ability to resist a sales pitch it is probably wise to take a more cautious friend or family member along with you.

All this said if you are seeking truly high end refrigeration appliances for your kitchen Sub Zero has some great models.  Just be prepared to pay the high Subzero fridge prices for any refrigerator you purchase from this firm; Sub Zero prices are not for the faint of heart.


Originally posted. December 20, 2010

12v Fridge

If you are in the market for a 12v fridge for your car or off-road vehicle, there are several points to consider before taking the plunge.  I will briefly discuss here some of the more pertinent factors relevant to the purchase of a 12V refrigerator in the hope of making you a more informed buyer.

Compression Or Absorption Technology

The cooling system in nearly all refrigerators utilizes one of two basic technologies: Compression refrigeration or Absorption refrigeration.  Each of these systems has its respective advantages and disadvantages for use in a 12 volt cooler.

Click to Buy 12 Volt Refrigerators from Amazon!

The major advantage of an absorption refrigerator is that these devices can potentially be powered using gas.  If you are considering a 3 way fridge like those used in a caravan for its flexibility (they can be run off 12v DC, mains or LPG) then they will be an Absorption type fridge, as Compression refrigerators cannot run from gas.

One cheap 12v refrigerator good for those on a budget is the Koolatron KWC-4 Coca-Cola Personal 6-Can Mini Fridge. This highly decorative fridge can conveniently cool half a dozen cans of soda to about 40 degrees Fahrenheit below the ambient air temperature.

However, if you plan to run your 12v fridge freezer off  DC all the time, rather than using LPG propane, you should definitely lean towards purchasing a compression refrigerator.  This type of unit has several advantages absorption units’ lack.

Firstly, while both technologies can be setup to utilize 12v DC, a compression model will use a lot less power than a comparable absorption.  This will make a huge difference when you are parked and have the 12 volt fridge freezer powered from your vehicle.  An absorption fridge will draw down the car battery quite rapidly, with a well-chosen low amperage compression fridge it may be possible to leave the unit plugged in several hours with minimal impact to your battery charge state.

In fact, a compression 12v fridge can be so energy efficient is it possible to rig yourself up a setup using solar panels to keep it running indefinitely.  Given the price of solar power, the fact that this is considered an option speaks volumes to the efficiency of these 12v refrigerators.  Particularly noteworthy for their cooling efficiency are the 12v Danfoss compressor fridges.

A second drawback to absorption units is the issue of leveling your portable fridge.  They really need to be maintained very close to level in order to work correctly.  If you take your vehicle off-road you may well be deliberately seeking out ‘non-level’ terrain.  12v DC Compressor refrigeration shine under these conditions.

Fridge Or Fridge Freezer

If you want a 12v freezer, you should probably again opt for a compressor unit.  Absorption 12 volt fridges can usually cool only a certain number of degrees below the ambient temperature and thus makes for a poor 12 volt freezer.  With a properly equipped compressor fridge freezer temperatures are possible.

Choosing A Brand

There are several manufactures of 12v fridges suitable for use in vehicles. Norcold, Waeco and Engel are all well regarded model lines,  Engel and Waeco refrigeators in particular have a very good reputation for ruggedness and durability. Engels Engel AC/DC Fridge Freezer – Engel MT45F-U1 is a very well regarded 12v fridge freezer that gets rave reviews. The firm Novakool has a line of 12v marine refrigerators intended for use on a boat.

When shopping around you will notice these 12v compressor fridge models are generally significantly more expensive than a similar 12v absorption model; and you may be tempted to purchase a cheaper 12 volt refrigerator freezer absorption model.

However, when buying a 12 volt cooler a budget model may be more trouble than it is worth.

If you are looking for a true 12v fridge intending to use it solely with a 12 Volt power supply, it is almost certainly worth the extra expense for the compressor type of 12 volt refrigerators.

Originally posted. June 13, 2010

How A Refrigerator Can Kill You

There have been many unfortunate tragedies whereby people have been killed by refrigerators and freezers over the years.  From poor designs on early models to simple bad luck, these accidents run the gamut. Below I explain some of the accidents that have occurred, and demonstrate the dangers these cooling appliances can potentially pose to the unwary.

Suffocation in a Fridge

Old style refrigerators – manufactures in the 1950s and earlier – were frequently the cause of the death of children.  These fridges had mechanical latches that kept the doors sealed, and which made them impossible to open from inside.

Kids would often find an old abandoned fridge and decide to use it as a toy.  Upon climbing inside and closing the door they would be tragically trapped and unable to escape.  It is believed that hundreds of children – frequently along with a friend – died in this way in the 1940s and 1950s.

Eventually Congress decided it needed to take action, and in October 1958 the Refrigerator Safety Act came into force.  From that point on all new refrigerators sold had to be easily opened from the inside with a moderate 15 pound force.

This law led to the replacement of the mechanical latch with the magnetic seals used to keep refrigerator and freezer doors closed today.  This life-saving technology has saved the lives of hundreds or even thousands of children since it was first introduced.

Freezing to Death inside a Refrigerator

In some parts of the world, large refrigerators are offered as cool-down facilities for overheated locals.  Enterprising businessman setup large refrigerators and charge people to sit inside them to cool down.

In Sudan locals are charge five Sudanese pounds – roughly $2 – per hour to escape the heat inside one of these refrigerators.  This sum of money is a substantial amount in the Sudan, but can offer life-saving relief from the potentially fatal heat of Sudan in the summer.

Unfortunately for three unlucky customers, there was a terrible failure in the business model of these entrepreneurs.  While it is not entirely sure how this came about, these three people froze to death in one of these refrigerators; their attempt to escape the extremes of the heat outdoors leading to their death by freezing.

Crushed by a Falling Fridge Freezer

Whilst this may sound like a plot line from a Three Stooges movie, this is no laughing matter. A worker on a construction crew in Wisconsin, engaged in the process of an apartment renovation, was killed by a fridge falling four floors to the ground.

Old equipment was being removed from the building – including the old refrigerator.  It was pushed from the fourth floor balcony to the ground, which was believed to be clear.  Through a tragic misfortune the victim unfortunately stepped beneath the fridges flight path as it fell to the ground.

If you are aware of any other dangers that refrigerators can present, please let me know in the comments.



Originally posted. March 17, 2011

Refrigeration and Air Conditioning Technology – A Book Review

Refrigeration and Air Conditioning Technology is considered by many to be the bible of the HVAC/R industry.  Students and practitioners alike in the Air Conditioning and Refrigeration industry will find this 1300+ page tomb a great addition to their library.

The authors of the 6th edition of Refrigeration and Air Conditioning Technology – Bill Whitman, Bill Johnson, John Tomczyk and Eugene Silberstein – have written the text with an Engineers depth of knowledge in a manner understandable even by the beginning technician.

Particularly appealing are they great quality graphical illustration provided to demonstrate important concept – they provide a good balance between clarity and realism which makes them easy to use and decipher while at the same time retaining enough detail to be of use.

While excellent for teachers and students in HVAC&R classroom situation, this book also excels in practical settings. It incorporates a very useful section of hypothetical troubleshooting problems that can prove handy in identifying issues that occur in real life problem resolution scenarios.

Refrigeration and Air Conditioning Technology is not the cheapest HVAC book available, but probably presents the best treatment of the technical and practical details available in the refrigeration industry. This book should be owned by any refrigerator repair technician worth his salt.

Note that this book is also available in a kindle edition for those who like the content, but dread the thought of lugging this huge book between jobsites all day long.

Click to shop Amazons full selection of books on refrigeration.

Originally posted. January 3, 2011

Display Fridge Types And Uses

A display fridge is a refrigerator created in such a way that the contents of the fridge can be seen from the outside without needing to open a door.  Display refrigerators are most commonly used by businesses, rather than households.  A well-lit, thoughtfully stocked retail display fridge or freezer can provide great several benefits for merchants.

By having the contents of deli fridges visible, a retailer can in effect advertise the product they are selling.  There are several common uses and types of display fridges used by businesses today.

Supermarket Deli Section – Display Cases

Visit any supermarket and you will see display fridges galore.  Usually near the produce section you will see long refrigerated display cases containing freshly made sandwiches, precooked foods, birthday cakes and other similar products.  By placing these items in a display fridge, the store keeps the items safely chilled while still allowing the potential customers to view – and possibly be enticed – by them.

Supermarket Frozen Section – Glass Door Freezer

In the frozen aisles of the supermarket you will see another form of display fridge, the glass door freezer.  These units are very tall, and can be lined up next to each other to fill an entire aisle.  When the customer walks down the aisle they see frozen vegetables, frozen pizzas, microwave dinners, ice-cream and much more – every grocery item that comes frozen is cleverly displayed to encourage purchase.

Convenience Store – Glass Door Fridge

This type of convenience store aims for a different type of sale than a supermarket.  For example, you will find glass door refrigerators in a gas station with an overwhelming choice of beverages chilled and ready for consumption.  When a potential buyer walks in the door from their car, there is a good chance they will select a cold soda or juice from the broad selection of merchandise.  A glass door refrigerator is similar to a glass door freezer, but simply chills instead of freezing.

Convenience Store – Chest Display Freezer

Another form of display fridge commonly found in a convenience store is the deep chest freezer with a sliding glass door on top, as opposed to the normal door that lifts.  These are commonly placed near the door of a store, so when customers walk by they will see an enticing selection of ice-cream bars and popsicles.  This is a very effective marketing ploy to generate spontaneous purchases.

As discussed, display refrigerators have the potential to create greater revenue for all types of retailers.  For convenience stores in particular they play a large role in increasing the amount of impulse buys made.  While display fridge prices can be substantial, the appropriate selection of an attractive display freezer or display refrigerator can be a valuable addition to your retail store.

Originally posted. May 29, 2010