Frigidaire has been creating innovative designs in home refrigerators for over 90 years . Why is Frigidaire such a popular brand, and what are some of the best Frigidaire refrigerators available on the marketplace today?
The Frigidaire Co. began in 1916. Alfred Mellowes designed the first genuine home refrigeration unit that was not merely an icebox. Mellowes along with a group of investors created the Guardian refrigerator company. Though his invention would revolutionize the industry, it took nearly a week to manufacture one unit. Made out of wood, these refrigerators were literally handcrafted one by one.
Within a few years the Guardian refrigerator company would find themselves in the red nearly $30,000. With bankruptcy looming, the company was acquired by the General Motors Corporation. The president of GM, William C. Durant renamed the company Frigidaire. Durrant decided to transfer the business to a General Motors offshoot named Delco Light. The headquarters and manufacturing plant were moved to Detroit. Under the guidance of Delco president Charles F. Kettering, Frigidaire thrived.
During the recessive economy of the late 1970s, Frigidaire suffered along with its parent company General Motors. Competitive pricing and inferior brands sold at deep discounts created fantastic losses for Frigidaire. In 1979, Westinghouse Consolidated Industries (WCI) acquired Frigidaire. This merged subsidiary included popular brands such as White Westinghouse, Kelvinator and Gibson.
In 1991 Sweden’s well-known company called Electrolux purchased all of the brands within the WC I subsidiary. It was there that Frigidaire was repositioned as a company providing luxurious and upscale brands only.
Frigidaire sells several common household appliances including washers, dryers and microwaves, as well as their best known product, the refrigerator. The Frigidaire products can be purchased at many fine retail establishments. Still well-known for its high-caliber products with fantastic durability and warranties, this company maintains itself at the top of the heap.
Perhaps the best place to find Frigidaire refrigerators, or a standalone Frigidaire freezer, may be on their official website. There consumers can informatively shop for the highest quality product at the best price. Virtually every design in modern day refrigerators – from top mount to side by side – can be found on www.Frigidaire.com. Potential buyers can compare prices and shop responsibly for the best deals.
There are several different units available such as Frigidaire refrigerators and freezers, gallery units, standalone refrigerators and Frigidaire freezers that come in a plethora of styles and colors. There is a refrigerator or freezer to fit virtually any kitchen. The website offers a user-friendly option that allows browsers to customize their searches for the optimum refrigeration unit.
Frigidaire refrigerators remain second to none in the competitive world of home appliances. In over nine decades there quality and commitment to excellence has not waned. The company has seen tough times come and go, and it is a testament to the American spirit not to mention the desire to maintain the best in quality. Frigidaire also engages in many charitable works. Save The Children is their latest effort to give back from their many years of great success.
By visiting the Frigidaire website, consumers can find out more regarding the companies charitable efforts and apply to win a Frigidaire professional dishwasher as well.
Originally posted. August 31, 2010